Hide&Sick — Creative AI Design Studio based in Paris. We craft brands, campaigns and motion for Sol de Janeiro, Loewe, Jacquemus and more.

A sensorial journey for Sol de Janeiro's iconic Brazilian Bum Bum Cream — a series of surreal, sun-soaked compositions built to capture the brand's playful, escapist DNA. From frozen cubes on tropical sand to mid-flight cargo over the clouds, each frame turns the jar into an object of desire.

A quiet, tactile film for Loewe's 001 Man — an ode to the fragrance's signature contrast between soft masculinity and raw nature. Weathered wood, blooming tulips, thorned vines and broken stone share the frame with the bottle, framing the scent as something found, not manufactured.

A sun-drenched still life for Jacquemus' Le Grand Chiquito — staging the house's icon bag in the South of France summer it was born for. Lemons, striped deckchairs, linen towels and quiet dunes — an ode to the Provençal imagination at the heart of the brand.