02 articles
Journal
Notes on AI image-making for brands: methods, formats and what we learn along the way. A new article every two weeks.
· 4 min read
AI fragrance campaign: our method, from brief to stills
How to produce an AI fragrance campaign without betraying the bottle or the brand: our five-step method, from the brief to the final stills.
· 3 min read
What is FOOH? Faux out-of-home, explained with examples
FOOH, or faux out-of-home, shows a product at impossible scale in a real place. Definition, brand examples, how it is made with AI and the rules to know.
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