Studio
About Hide&Sick
An independent creative AI design studio in Paris, making campaign stills, product films and FOOH for brands and agencies.
Art direction first
Generative AI makes almost any image possible. That is exactly why direction matters: choosing the one world that fits a brand, keeping the product true and holding a series together. We work like a photo studio with no limits on sets. Every project starts with a point of view, not with a prompt.
How we work
- You send your elements. Product references, brief, brand guidelines and, for a fragrance, its composition.
- Three creative directions. Written and illustrated intentions, each a different world for the product.
- You choose. One direction, with one round of feedback.
- A first series of 8 to 10 stills. Reviewed in one go.
- Refine, adapt, animate. Final images, the formats agreed in the brief and, as an option, films.
Each step is detailed on our services pages.
Who we are
Hide&Sick, spelled out Hide and Sick, is an independent creative AI studio based in Paris. The studio brings 6 years of experience to every project and shares its method in our journal. Brands or agencies, in France or abroad: we work in French and in English.
Work with us
Write to us at hello@hideandsick.studio with your product, your timing and what you want to show.
New project?