Service — 001
AI campaign imagery, art-directed like a shoot
Campaign stills made with generative AI and art-directed like a photo shoot. Your product stays true; the world around it can be anything.
What we make
- Launch stills. Hero images for a new fragrance, cream or bag, built as one consistent series.
- Editorial series. Eight to ten images that tell one story and work across formats.
- Product visuals. Cleaner, product-led images for e-commerce and retail, in the same art direction.
- Social formats. Crops and variations for feeds and stories, delivered with the series.
Who it is for
Brands that need strong images for a launch, a season or a new market. Agencies can also bring us in as a production partner for AI imagery.
How it works
- You send your elements. Product references, brief, brand guidelines and, for a fragrance, its composition.
- Three creative directions. We answer with three intentions, written and illustrated, each a different world for the product.
- You choose. One direction, with one round of feedback.
- A first series of 8 to 10 stills. You review the whole series and send your feedback in one go.
- Refine and deliver. We refine, adapt to your formats and finalise. Animating the stills is an option.
AI or a shoot?
AI is at its best where a shoot is impossible or too costly: impossible scale, imaginary places, materials that do not exist. When a campaign relies on a real person or must show a real place as it is, a shoot remains the right tool. The two also work together: stills can prepare a shoot by fixing light, sets and framing before the shoot day.
Selected work
Further reading
FAQ
Do you need the physical product?
We work from your product references: packshots, packaging files and your brief. The more precise the references, the more faithful the product.
Will the product look exactly right?
We check every image for product accuracy, from the shape and the cap to the label and the logo, and correct it before delivery.
Can the stills be animated?
Yes. Any still can become a short film or a loop for social feeds and screens. See AI product films.
How much does a campaign cost?
It depends on the number of images and formats, and on whether you need animation. We send a quote once we have read your brief.