Still life campaign · 2026
Jacquemus — Le Grand Chiquito
A sun-drenched still life around Jacquemus' Le Grand Chiquito, staging the house's icon bag in the South of France summer it seems made for. Lemons, striped deckchairs, beach towels and quiet dunes: an ode to the Provençal imagination at the heart of the brand.
- Brand
- Jacquemus
- Type
- Still life campaign
- Studio
- Hide&Sick
- Year
- 2026
- Services
- Creative AI Design · Post-production · Motion
- Formats
- Film (15 s), 6 editorial stills
The idea
Le Grand Chiquito is tied to an idea of summer in the South of France. We built the whole series on that summer: lemons, striped cotton, sand and an endless blue sky, with the bag as the only warm, solid object in the frame. Three colours carry it: ochre leather, lemon yellow and sky blue.
How it was made
Each shot was composed as a still first, so the series works both as a 15-second film and as a set of editorial images.
