FOOH · 2026
Rimowa — Original Check-in
Two FOOH films around the Rimowa Original Check-in, shown at an impossible scale: a giant case on an airport runway, then a fleet of them on the Seine. A playful, social-first stunt built to travel through feeds.
- Brand
- Rimowa
- Type
- FOOH
- Studio
- Hide&Sick
- Year
- 2026
- Services
- Creative AI Design · Post-production · Motion
- Formats
- Two vertical FOOH films (8 s and 6 s)
The idea
FOOH (faux out-of-home) films show a product where it could never physically be, filmed as if it were real. For this Rimowa project, the idea came from the case itself: an object built for travel becomes the vehicle. Both films are framed at eye level, in natural daylight, so the impossible feels documented. More on the format in our guide to FOOH.
How it was made
Two vertical films of 8 and 6 seconds, designed for social feeds. The scenes and camera moves were generated shot by shot, then finished in post-production with sound and the brand's name.
