Fragrance campaign · 2026
Loewe — 001 Man
A quiet, tactile film around Loewe 001 Man, built on the fragrance's contrast between soft masculinity and raw nature. Weathered wood, blue tulips, thorned vines and broken stone share the frame with the bottle, so the scent feels found, not manufactured.
- Brand
- Loewe
- Type
- Fragrance campaign
- Studio
- Hide&Sick
- Year
- 2026
- Services
- Creative AI Design · Post-production · Motion
- Formats
- Film (15 s), 6 editorial stills
The idea
001 Man is a fragrance about contrast, so we translated it into materials: soft petals against thorns, raw stone against clear glass, weathered wood against a clean label. The bottle is not staged on a set: it becomes part of the materials, as if it had always been there. The palette stays restrained: chalk white, cobalt blue, wood brown and glass.
How it was made
The bottle, its label and its wooden cap had to stay faithful from frame to frame, so every still was art-directed and checked for product accuracy before animation. The stills were then animated into a 15-second film and finished in post-production. We describe this process step by step in our AI fragrance campaign method.
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