Hide&Sick Journal https://hideandsick.studio/journal/ Notes from Hide&Sick on AI image-making for brands: methods, formats like FOOH and lessons from our projects. A new article every two weeks. en Tue, 13 Oct 2026 09:00:00 +0200 AI fragrance campaign: our method, from brief to stills https://hideandsick.studio/journal/ai-fragrance-campaign-method/ https://hideandsick.studio/journal/ai-fragrance-campaign-method/ Tue, 13 Oct 2026 09:00:00 +0200 Hide&Sick How to produce an AI fragrance campaign without betraying the bottle or the brand: our five-step method, from the brief to the final stills. What is FOOH? Faux out-of-home, explained with examples https://hideandsick.studio/journal/what-is-fooh/ https://hideandsick.studio/journal/what-is-fooh/ Tue, 13 Oct 2026 09:00:00 +0200 Hide&Sick FOOH, or faux out-of-home, shows a product at impossible scale in a real place. Definition, brand examples, how it is made with AI and the rules to know.